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3 reasons why leaders need to understand people’s motivations

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One of the elements of catalytic leadership is understanding motivation ( Developing Catalytic Leaders to Drive Change ). Why is it so important for a leader to be aware of what motivates his/her people? Often there is an assumption that what motivates the leader motivates other people, however, this assumption is highly detrimental to the team’s dynamics and, rather than improving the energy, it can lead to conflicts. Instead, highly motivated people are: - 50% more likely to exceed their performance targets - 18% more productive - 49% less likely to leave - 4.5x revenue growth in organisations with highly engaged employee Here are three reasons why understanding people’s motivation is crucial to effective leadership: 1. Speed and adaptability to change There are 9 motivational drivers, which can be categorised in three clusters, according to Motivational Maps, created by James Sale. The clusters are Relationships, Achievement and Growth, they differ in how